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Lead Generation – Gets Customers Advertising

The question is how to generate qualified leads? The answer is connect Prospect Qualified Leads with Free Advertising Advertisement Pages. So save cold calling resources, Get Customers, Advertise for free now with effective SEO positioning like a bear to convert the prospects to paying customers.

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How to Generate Qualified Leads – Part 1


1. What is Lead Generation?

All marketing activities are aimed at generating qualified leads of one type or other. Lead generation is at the core of the customer acquisition process. Without customers or clients, paying type or non paying type, the business on hand will not exist for long. The leads considered qualified will vary according to your objectives. For instance, a soccer club may aim to generate a following of a certain caliber, or aim to attract players of a certain ability and discipline or attract sponsors of a certain status. This part of the process, to determine effectiveness, needs to be tightly defined. The tight definition will yield a laser targeting opportunity. With this part done well, you’re in a positioned to move to the point of the meeting of minds with your targeted audience, online and offline. After all marketing is about reading the mind of prospects.

When you’re happy with your tight definition and determination of the profile of your targeted audience, consider the tools you’re going to use to reach your audience. Consider:

  • Existing in house lead generation systems.
  • Requesting free proposals from the open marketing free lancers and advertising/marketing agencies.
  • Appointing a service provider who will develop your lead generation strategy, by whatever name you choose to call it, and give the service provider the responsibility to execute the proposal you approve.
  • Consider a prepaid, money back  guaranteed proposals

2.  Type of proposals for lead generation

Selecting the type of a proposal to pursue is the most important part of lead generation process. The determination of the quality of qualified leads starts here. Be aware that implementing a free proposal has less depth and detail as the marketing consultant is generally uncertain of return on his/her efforts at this point. The same situation would arise when the internal existing methods are used. There is little risk to the internal team as compared to the consultant, who probably make a living on the lead generation business. It is quite a risk for the marketing consultant to go into details, only to get his/her proposal turned down. The time and cost spent on the proposal would not be recoverable.

The option of appointing a contracted service provider like an advertising agency would go a long way towards addressing the quality and depth of the proposal. The risk is that you may get a rehashed proposal that has been used with other contracted clients. This puts you also at risk in terms of achieving your lead generation goals, especially if the lead generation campaign is offline, where the measurability is still questionable.

The best option, in our view, which we would also recommend, is prepaid money back guaranteed proposals. The risk of the marketing consultant refunding you the prepayment is a very strong incentive for the marketing/advertising consultant to give you a working proposal with depth and quality. On acceptance the proposal belongs to you, the client, and you’ll be free to execute it using your internal resources or whoever you prefer.

3.   Money back guaranteed proposals

  • Prepaid proposals attached to money back guarantees are the way of the future. They mitigate the risk of proposal hijacking, where the proposal is turned down, only to surface somewhere in the marketing consultant’s competitor’s hands.
  • Money back guaranteed proposals generally go into details in research, analysis and execution plans. In some cases the details extend to timelines and detailed budgets and management score cards.
  • Prepaid money back guaranteed proposals leave no grey areas, between the client and the marketing consultant. The proposals set the lead generation process firmly on track from the onset. On negative side the general pattern is for marketing consultants, and consultants in other fields generally, to avoid this type of approach with a perception that it may cause them to lose the deals. On the other hand one would argue that if a deal can’t stand this test, it was never meant to be a fair deal in the first place, pardon me

In the next part of “How to generate qualified leads” question, we will deal with ways and channels of generating fresh qualified leads based on money back guaranteed proposals.


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